Privacy Policy
Ruff Building Solutions Group
Website: ruffbsg.com
Effective Date: June 1, 2026
Last Updated: May 29, 2026
1. Introduction and Scope
Ruff Building Solutions Group (“Company,” “we,” “us,” or “our”) operates the website located at ruffbsg.com (the “Site”), which serves as the unified digital presence for our family of commercial and residential roofing and building services companies, including:
- Ruff Roofers, Inc. — Commercial, residential, and historical roofing serving the Annapolis, Baltimore, and Greater Washington D.C. area (ruffroofers.com)
- Simpson Unlimited, Inc. — Commercial roofing and building restoration serving D.C., Maryland, and Virginia (simpsonunlimited.com)
- Dry-Tech Roofing — Commercial roofing serving North Carolina and South Carolina (drytechroofing.com)
This Privacy Policy explains how we collect, use, disclose, and protect personal information submitted through or collected in connection with the Site. It applies to all visitors, prospective customers, and customers who interact with the Site or any of the above-referenced brands through this unified platform.
By accessing or using the Site, you acknowledge that you have read and understood this Privacy Policy.
2. Information We Collect
We collect information in the following ways:
2.1 Information You Provide Directly
When you request a quote, schedule an inspection, submit a contact form, or otherwise communicate with us, we may collect:
- Contact information: name, email address, phone number, mailing address, and company/organization name
- Project information: property address, type of facility (commercial/residential), description of roofing or building needs, preferred service dates
- Communication records: emails, form submissions, phone call notes, and service history
2.2 Information Collected Automatically
When you visit the Site, we and our third-party partners automatically collect certain technical and behavioral information, including:
- Device and browser information: IP address, browser type and version, operating system, device type
- Usage data: pages visited, time spent on pages, links clicked, referral source, and navigation paths
- Location data: general geographic location derived from IP address
- Cookies and similar tracking technologies: session cookies, persistent cookies, pixel tags, and web beacons (see Section 5 for detail)
2.3 Information From Third Parties
We may receive information about you from:
- Analytics providers (e.g., Google Analytics) that aggregate behavioral data about Site usage
- Advertising platforms (e.g., Google Ads, Meta/Facebook) that share audience and campaign interaction data for remarketing purposes
- Review platforms from which customers may submit or reference reviews
3. How We Use Your Information
We use the information we collect for the following purposes:
3.1 Customer Communication and Service Delivery
- To respond to your quote requests, inquiries, and service requests.
- To schedule inspections, estimates, and project consultations.
- To send confirmations, updates, and information related to active or prospective projects.
- To provide customer support and follow up on prior service.
3.2 Analytics and Site Improvement
- To understand how visitors use the Site and identify areas for improvement.
- To measure the performance of content, forms, and conversion flows.
- To generate aggregate, de-identified reports about Site traffic and user behavior.
- To diagnose technical problems and maintain Site security.
3.3 Remarketing and Marketing Communications
- To serve targeted advertisements to you on third-party platforms (such as Google, YouTube, and Meta/Facebook) based on your prior visits to the Site.
- To contact you by email or phone about services, promotions, and relevant offerings from Ruff Building Solutions Group or its affiliated brands.
- To build and use custom audiences on advertising platforms using hashed contact information.
3.4 Legal and Safety Purposes
- To comply with applicable laws, regulations, and legal process.
- To enforce our Terms of Use or other agreements.
- To protect the rights, safety, and property of the Company, its customers, and others.
4. Disclosure of Your Information
We do not sell your personal information. We may share your information in the following circumstances:
4.1 Affiliated Companies
Information collected through ruffbsg.com may be shared among our affiliated operating companies — Ruff Roofers, Inc., Simpson Unlimited, Inc., and Dry-Tech Roofing — for the purpose of routing your service inquiry to the appropriate team and providing coordinated service.
4.2 Service Providers
We engage trusted third-party vendors who process data on our behalf, including:
- Website hosting and infrastructure providers
- Customer relationship management (CRM) software providers
- Email marketing and communication platforms
- Analytics providers (e.g., Google Analytics)
- Advertising and remarketing platforms (e.g., Google Ads, Meta Ads)
These providers are authorized to use your information only as necessary to perform services for us and are contractually required to maintain appropriate security measures.
4.3 Legal Requirements
We may disclose your information when required to do so by law or in response to valid legal process (e.g., subpoena, court order, or government request), or when we believe disclosure is necessary to protect our rights or prevent harm.
4.4 Business Transfers
In the event of a merger, acquisition, sale of assets, or other corporate transaction, your information may be transferred as part of that transaction. We will notify you of any such change via a prominent notice on the Site or by direct communication.
5. Cookies and Tracking Technologies
5.1 Types of Cookies We Use
| Cookie Type | Purpose | Examples |
|---|---|---|
| Essential | Required for the Site to function (navigation, form submissions) | Session ID, CSRF tokens |
| Analytics | Track visitor behavior to improve Site performance | Google Analytics (ga, gid) |
| Advertising / Remarketing | Enable targeted ads on third-party platforms | Google Ads (DSID, IDE), Meta Pixel (_fbp) –> OMIT ON LAUNCH, NO TAGS EXIST |
| Preference | Store user settings across sessions | Language, region, form pre-fill |
5.2 Third-Party Tracking
We use the following third-party tracking tools:
- Google Analytics — tracks Site usage. See Google’s privacy policy at policies.google.com/privacy. To opt out of Google Analytics tracking, visit tools.google.com/dlpage/gaoptout.
5.3 Your Choices
You may control cookies through the following means:
- Browser settings: Most browsers allow you to refuse or delete cookies. Note that disabling cookies may affect Site functionality.
- Cookie consent banner: [If deployed] You may adjust your preferences at any time via the cookie preference center accessible from the footer of the Site. DOES THE SITE NEED THIS?
- Opt-out links: Use the platform-specific opt-out links listed in Section 5.2.
- Do Not Track: We [do / do not] currently respond to browser Do Not Track signals. [Eric and Position2 tech team to clarify and confirm how site behaves.]
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.
Specifically:
- Contact and inquiry records are retained for 6 months following the last interaction.
- Customer project records are retained for 7 years for warranty, licensing, and legal purposes.
- Analytics data is retained per the default settings of the applicable platform (e.g., Google Analytics data is retained for [14 / 26 months – Position2 to confirm] as configured in your account).
- Marketing communication records (including opt-out records) are retained indefinitely to demonstrate compliance.
When personal information is no longer needed, we delete or de-identify it in accordance with our data management practices.
7. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption, access controls, password policies, vendor security assessments.
However, no transmission over the internet or electronic storage method is 100% secure. We cannot guarantee absolute security and encourage you to avoid submitting highly sensitive information through web forms.
In the event of a data breach that affects your personal information, we will notify you as required by applicable law.
8. Children’s Privacy
The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at the address in Section 11, and we will take steps to delete such information.
9. Your Rights and Choices
Depending on where you are located, you may have the following rights with respect to your personal information:
| Right | Description |
|---|---|
| Access | Request a copy of the personal information we hold about you. |
| Correction | Request correction of inaccurate or incomplete information. |
| Deletion | Request that we delete your personal information, subject to legal retention obligations. |
| Opt-Out of Marketing | Unsubscribe from marketing emails at any time using the link in our emails, or contact us directly. |
| Opt-Out of Remarketing | Use the platform-level controls described in Section 5.2 to opt out of targeted advertising. |
| Portability | Request a machine-readable copy of information you provided to us [where required by law]. |
| Restriction / Objection | Object to or request restriction of processing in certain circumstances [where required by law]. |
To exercise any of these rights, please contact us as described in Section 11. We will respond to verified requests within a reasonable time and no later than as required by applicable law.
We will not discriminate against you for exercising your privacy rights.
10. Links to Third-Party Sites
The Site may contain links to third-party websites, including those operated by our partner organizations, industry associations, or review platforms.
This Privacy Policy does not apply to those sites.
We encourage you to review the privacy policies of any third-party sites you visit.
11. How to Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or wish to submit a complaint, please contact us at:
Ruff Building Solutions Group
1420 Knecht Ave
Baltimore, MD 21227
Email: privacy@ruffbsg.com
Phone: 410-242-2400
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will update the “Last Updated” date at the top of this policy and, where appropriate, provide additional notice (such as a banner on the Site or an email notification to known customers).
Your continued use of the Site following the posting of a revised Privacy Policy constitutes your acceptance of the changes.